ALFA ROMEO

Initial situation

How can a brand push the sale of vehicles even though there is little news from the brand and no new models in the manufacturer's pipeline?

Optimisation

Within the framework of e-mail marketing (sales newsletter) & dialogue marketing (unaddressed distribution around garages), the Giulietta and Mito models most frequently mentioned in advertising were presented to customers - with targeted benefit communication, new prospective customers and existing customers could be won.

The result was a 1.5% response rate to the campaigns and 3% to the newsletter, which led to more leads in the Alfa Romeo garages and a 20% increase in sales.

YOUR CONTACT PERSON FOR MARKETING AUTOMATION

Alex Madassery

With an automation strategy and platform, you can deliver the right content to your customers every time with targeted 1-to-1 communication, increase close rates or prevent churn.

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