CAYMLAND
Marketing automation is a technically supported marketing process and not just a software project.
Marketing automation is based on the customer journey and links all market-oriented areas of the company. For a successful implementation, all relevant departments must be involved.
It is an agile process. Constant trial and error, measuring and learning are all part of it, as is a corporate culture that is tolerant of mistakes and values targeted experimentation. The ideational and strategic support of top management is very important in this process.
Marketing automation allowsyou to bring together all your digital marketing activities and you have a dashboard that gives you an overview of your existing contacts.
CAYMLAND M4?
Caymland M4 is a cloud-based solution that can be operated with a standard browser.
The new technical possibilities served as motivation for the development, but especially the GDPR, which, as the most restrictive data protection law, set new requirements for such systems.
Thisnot only enables GDPR-compliant processes, but was also designed and developed with the GDPR and the resulting requirements in mind.
CaymlandM4 offers the option of networking individual clients with each other, which corresponds to multi-client capability. In order to comply with data protection regulations, the databases of the individual clients are separate and independent.
HOW DOES IT WORK?
1. generation: Caymland M4 generates GDPR-compliant data with every interaction. Anonymized data is characterized in real time using technical logics and enriched into smart data.
2. analyze: With manual and automated analysis functions, data is permanently prepared and fed directly into automated processes
3. taxes: With Caymland M4, content meets context, communication becomes meaningful and personalized campaigns create real dialogue.
Caymland M4 is designed for integrated control and automation, which provides for the orchestration of all communication channels and the integration of the entire system landscape.
YOUR CONTACT PERSON FOR MARKETING AUTOMATION
Martin Lange
With an automation strategy and platform, you can use targeted 1-to-1 communication to always provide your customers with the right content, increase the completion rate or prevent churn.