Marketing Campaigns (Part3)
HOW DO I MANAGE MY CUSTOMERS WITH THE CORRECT COMMUNICATION?
Customer Relationship Management (CRM) is more than just a tool. It is the company's philosophy of how it would like to deal with customers, employees, partners and suppliers, a kind of complement to the mission statement or corporate identity. It is important to show these groups the necessary appreciation and to invest in a common future. The CXM is about shaping the customer experience with your company.
This experience can be controlled by designing simple processes for the customer, in communication or in the ordering of a product. In order to implement such projects in a company, the support of the company management is imperative.
Only if they support such a project can it be brought closer to the employees and let them act as an extension of the company. We are happy to support you and help you with the design and implementation of your CRM / CXM measures, set common goals and define strategies for your sustainable and measurable success.
CONSULTING
According to our project experience, there are 9 areas that have to be considered in a CRM project. The IT question of the right software is only one area. What do I want to measure, which customers I want to have a dialogue with, which employees do I need to train, how do I want to measure the project and its success, are just a few of the questions that arise in the project.
At the beginning, however, it is important to clearly identify what such a project should achieve for the company and where you want to start. Is it lead management, the topic of generating more sales or customer loyalty. If you are clear about the WHAT, a company can dare to approach the HOW and with WHOM.
TOOLS / PARTNERS
We offer our customers a range of tools on the subject of email marketing:
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E-mail address checker (check of e-mail addresses in web forms so that there are no errors at the beginning.)
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E-mail tools for the online shop (the focus here is on shop communication with your customers before, during and after the purchase)
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Email tools newsletter marketing (From beginners to to the expert tool from Campaign.plus to Maileon from Xqueue)
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Marketing Automation (if you also want a CRM, we recommend Caymland, for example)
CUSTOMERS
BLOG POSTS ON CRM / CDP
YOUR CONTACT PERSON FOR CRM / CDP
Martin Lange
Maintaining customer relationships is the be-all and end-all in marketing, sales and service. If you want loyal customers, you need to invest time and money in them. The right strategy (not software) leads to significantly higher sales and high customer satisfaction. So far we have been able to get even more sales out of every project while reducing costs.