How do I inspire my customers with the right communication?
Customer relationship management (CRM) is more than just a tool. It is the company’s philosophy on how it wants to deal with customers, employees, partners and suppliers, a kind of supplement to the mission statement or corporate identity. The aim is to show these groups the necessary appreciation and to invest in a shared future. CXM is about shaping the customer experience with your company.
This experience can be managed by designing simple processes for the customer, in communication or when ordering a product. In order to implement such projects in a company, the support of the company management is essential.
Only if they support such a project can it be communicated to employees and allow them to act as an extension of the company. We are happy to support you and help you design and implement your CRM/CXM measures, set common goals and define strategies for your sustainable and measurable success.
CONSULTING
In our project experience, there are 9 areas that need to be considered in a CRM project. The IT question of the right software is just one area. What do I want to measure, which customers do I want to have a dialog with, which employees do I need to train, how do I want to measure the project and its success are just some of the questions that arise in the project.
At the beginning, however, it is important to clearly identify what such a project should achieve for the company and where you want to start. Is it lead management, achieving more sales or customer loyalty? Once you are clear about the WHAT, a company can move on to the HOW and with WHOM.
Tools/Partners
We offer our customers a range of tools for e-mail marketing:
- E-mail address checker (checking e-mail addresses in web forms so that no errors occur at the beginning).
- Email tools for the online store (the focus here is on store communication with your customers before, during and after the purchase)
- Newsletter marketing email tools (from beginner to expert tools from Campaign.plus to Maileon from Xqueue)
- Marketing Automation (If you also want a CRM, we recommend Caymland, for example)
Customers
Your contact person for CRM/CDP
Martin Lange
Customer relationship management is the be-all and end-all in marketing, sales and service. If you want loyal customers, you need to invest time and money in them. The right strategy (not software) helps to achieve significantly higher sales and high customer satisfaction. So far, we have been able to generate even more revenue from every project while reducing costs.