NISSAN SWITZERLAND
TOPIC MARKETING AUTOMATION
Together with graphic partners, Touchpoints planned postal campaigns to electric companies for the sale of electric vehicles from cars to small delivery vans. The approach took place via the electric association as well as directly. We also arranged the appointments with the dealers for the test drives that were part of the campaign.
In addition to the creation of the campaign, our tasks also included the database cleaning, the planning of the postal dispatch, the creation of a landing page, as well as the forwarding of the leads to the central sales department and, finally, the measurement of the success of the project with communication to the customer.
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