RICOLA
TOPIC CUSTOMER REVIEWS
Ricola had produced tea from local herbs due to large harvest yields, but it was not possible to place it with retailers in the quantities required in a timely manner.
The problem was that Ricola herbal teas were less well known.
In order to be able to use this product effectively, Touchpoints proposed to push demand directly to customers via a distribution campaign in order to stimulate demand in the retail trade in the longer term.
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More than 100,000 parcels were distributed in a defined area via Swiss Post and its post office counters. Customer feedback was very positive, both with regard to the distribution at the post office counter and in the sales at the POS, which were subsequently significantly higher and reflected at a higher level.
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