SHOE STORE WALDER AG
TOPIC CRM/CDP
Touchpoints looked for new marketing automation tools for shoe store Walder AG to bring the existing customer data into a new CDP customer data platform, which offers further possibilities in the area of data management and campaigns. After the tool selection, Touchpoints' customer data was mutated and is now continuously maintained so that it is available for email and postal campaigns.
For this reason, we supported Schuhhaus Walder AG in optimising their data quality processes in the communication from offline to online.
YOUR CONTACT PERSON FOR CRM/CDP
Martin Lange
Customer relationship management is the be-all and end-all of marketing, sales and service. If you want loyal customers, you have to invest time and money in them. The right strategy (not software) helps to achieve significantly higher turnover and high customer satisfaction. So far, we have been able to get even more turnover out of every project, while reducing costs.